Hello class!
I want to welcome you to Social Media Marketing Fall 2011. I am looking forward to meeting everyone in person on the first day of class. Social media is really becoming a mainstream part of our lives and it is important for you as business professionals to both understand it, and to leverage it. Do remember that although we have fun, we must still work hard, we will have quizzes and homework assignments so I will be keeping you busy. Everything will be done online so you must have reliable access to the internet you should also bring with you a "thumb" drive to save any work, as the lab computers do not allow you to save anything.
Please see the syllabus attached for a general idea of what to expect. It is important for you to purchase and have the required text as soon as possible. The text, The Social Media Bible, should be available to you at the UCR-EX book store but it is also readily available online and as an eBook.
As always, please don't hesitate to ask questions. In fact, I encourage you to communicate with me as much as possible and express any concerns right away. The best way to reach me out of class is by email jenn.guignard@gmail.com but you can find all of my contact information on the syllabus.
Again, I'm looking forward to meeting each of you and to a great class!
Thanks
Jeannette
I want to welcome you to Social Media Marketing Fall 2011. I am looking forward to meeting everyone in person on the first day of class. Social media is really becoming a mainstream part of our lives and it is important for you as business professionals to both understand it, and to leverage it. Do remember that although we have fun, we must still work hard, we will have quizzes and homework assignments so I will be keeping you busy. Everything will be done online so you must have reliable access to the internet you should also bring with you a "thumb" drive to save any work, as the lab computers do not allow you to save anything.
Please see the syllabus attached for a general idea of what to expect. It is important for you to purchase and have the required text as soon as possible. The text, The Social Media Bible, should be available to you at the UCR-EX book store but it is also readily available online and as an eBook.
As always, please don't hesitate to ask questions. In fact, I encourage you to communicate with me as much as possible and express any concerns right away. The best way to reach me out of class is by email jenn.guignard@gmail.com but you can find all of my contact information on the syllabus.
Again, I'm looking forward to meeting each of you and to a great class!
Thanks
Jeannette
Dr. S. Jeannette Guignard
UCR Instructor
Social Media Marketing
24 comments:
well,in my mind,social media likes tv，newspaper where we can share and know something about our interests.what's more,social media likes air which means everywhere we can see it,use it.
as we see,social network is so important in our daily life,almost everyone in the world(expect some place)use computer to search for information.so,if we don't use social network,it will lose strong power to promote our ideas,produce. nowadays,even child in kingdom knows how to use network.google maybe become one part of our life~~
Social Media is the new word of mouth. Technology is synonymous with air these days that people can't survive without it. Social Media has taken advantage of this concept. Communications used to be telemarketing, speeches, television, newspapers---the written word. Now all of that is in one place--the internet. You have ebooks, newspapers online, skype, youtube, hulu and of course facebook and google+. Social Media is the all of the above being used to convey a message, idea or feeling in order to influence the populous.
Why are social networks important to marketing? Simply said you can't ignore something as popular as facebook. You'd be a fool not to take advantage. That's like getting offered free advertising in a newspaper or magazine everyone is guaranteed free access to---you can't pass it up. Social networks can positively or negatively communicate with a infinitive customer base in seconds in comparison to cold calls, in person meetings, or even television commercials or print advertising.
So far I'm finding all these sites a little confusing. They don't seem as intuitive as just basic email. There are so many different panels, and if you want to post a reply it's difficult to know which button will actually send your message. Luckily I can clear all this up on Wednesday, but get ready for lots of questions, Dr. G...
Hope you all had a good week!
In my opinion, Social Media represents all the tools that allow us to share something we're interested in, with our friends, our family, or for those who works, with their coworkers. Social media is an effective way to communicate with people we know.
Then, I think social networks are important in the marketing mix of a company because, in a business environment, you need to create a strong relationship with your customers. And social networks are an effective tool to do it. Thanks to social networks, a company can promote its product, its services, and receive quickly feedbacks about the quality of the product(s), the service(s)...
Social Media is something that came out not so long time ago, but now has huge impact on our daily lives. I am hoping to know about it through this class from the view of Marketing. Also, I want to use the Social Media as a tool to communicate with other people, since I’m in a class, where there are people from all over the world. I’m really looking forward to learning many things and enjoying this class.
I think social media is a way to connect through new kind of virtual networks. It's a web, inside the Web. It feels like it's sort of the new place to be.
Social networks are important in the marketing mix as in most businesses, networking is very important, and using social media is a way to show that you are into new technologies. Plus, it's a good way to advertise yourself easily.
As far as I'm concerned, social media are like the new newspaper/Radio/TV.
It offers to people the opportunity to be aware of anything, everywhere and at anytime.
It can spread messages better than word to mouth in few minutes and it is a strong democratical weapon as we saw it few months ago with the "arabian spring.
Nowadays we can be sure that Social Media is strong and should be taken seriously as it can trigger revolution.
However, Social Media can also be a social personal tool. It helps you find your friends know what they are doing and share photos/Videos/Feelings...The big word of Social Media is SHARE.
Now concerning the marketing mix, social media is really important because it gathers many elements such as: The Promotion and the Place. (the price can be there but isn't important here).
Thanks to Social Media, it is really easy to use the marketing mix.
As an exemple, if a company has a launching soon, it can be announced on twitter and Facebook and will be presented as an Event providing a lot of information to the target/consumer.
Social media is communication tool. It is interactive and instant.
Nowadays, these features effect on marketing mix.
By using socia media, many consumers response to businesses very quickly.
They share information and express their feeling about companies's product, price, customer service, event, etc.
These voices are various, quick and wide. So they bring many changes on marketing mix.
Businesses should spend more money and time in communicating with their consumers.
Also they have to take action quickly according to consumer's needs.
And aside from this, other many changes take place in marketing because of social media.
Therefore companies should utilize social media usefully.
Oh, I had to post a comment which talks about what I think is Social Media and why are Social Media important in the marketing mix. To me, Social Media is something we need to have these days. Like sleeping or eating, Social Media has become part of our lives. So, Social Media are important in the marketing mix because people use it often. Social Media is very private, but it can be very public. Social Media can connect people more than CMs or ads. That’s why it’s important.
If you ask me, social media is just a way to replace actual real communication with communication over media. It's nothing more.
But that creates such a giant chance of working with it in infinite individual ways, even in commercial ways!
For me, social media is the "new" way to communicate with people all around the world (even if some websites have been existing for more than 4 years). The perception of all this community does not stop changing in recent years and that is why I am using the adjective "new".
It is also a way to meet people, to remeet old friends we lost sight.
It is an opportunity to keep in touch with all the people we want.
I think social media is like newspaper or TV but with more personal comments and sometimes with not always true facts. However we have to be really careful working with it, it could also be a great chance for us and also for companies!
Social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue (Wikipedia). It enables the creation and the sharing with one-to-many of content generated by the user, such as and business information, ideas, preferences, activities, thoughts, photos, videos, recommendations, and more. For marketing it is the ultimate word-of-mouth forum.
Hi !
Using social media is just unavoidable I think ! From my past experiences, I learnt that you can not communicate effectively if you don't use this way.
If I had to ask people what they do to find informations about a product or a meeting, even about other people, they would answer me, for sure, that they will at first google it and look at blogs, groups, online communities !
Social media is a good tool, but not enough to use it on professional purposes in my mind. I am sure you will convice me into the contrary !!
Social Media is a way of communication and allow people to interact with each other all over the world.
Social Media is very important in the Marketing mix because companies can have direct feedback from their customers or from prospects like for example, Gap when they changed their logo.
As we know, social media has been getting more
common in the world.
Actually, before I came to the U.S, I do not
have any social media account because I hated
social media.
I do not wanted to open my history and life
to people except my very close friends, but
some of my friends asked me to share my photos
in the U.S.
That is why I opened the account of FB.
Now I am a little bit addicted to FB and
I am exploring how to improve to utilize
any social media as a good tool in my future's
work!
I think social media is another way of communication. Getting information, talking to people and all kinds of things are done with social media. It became so important part in our life. It is impossible to ignore the social media and without social media, we will lose the information and if you are working in marketing, customer will be gone.
I think Social Media is general trend these days. This 21st century can't be explained without social media. It's been not quite long that social media became a trend, but it never stops to expand to every parts of people's lives. For example, you may feel falling behind if you don't have any kind of devices connecting to social media such as smart phones or lap top. These days, almost everyone recognizes the impact of social media, and tries to participate in it because people want to get involved in that society. In other words, social media's everywhere. This means social networks are very important in the marketing mix. It's because majority of people are affected by social media and influence on social media. I think social media is similar to real life that most people can access. So it would certainly reflect needs, wants, and demand of various kinds of customers.
The first class that we have was very interesting and fun!
Social Media may appear like a recreation class but I think there is more to learn about that. We are not aware that there are so many strategies in marketing which use social media. For me social media is a way to reach everyone because it only needs internet! Indeed, almost everybody has internet. It's an interactive way to share our minds, our preferences in music, books etc. This can be possible thanks to the price of posting something that-is-to-say NOTHING! It's free unlike the others medias like television, radio etc.
We use a lot of social networks but people who aren't our "friend" can take a look on our page and it can be bad for our image (if it's a potential employer). We have to protect our information.Take Facebook as example, I think the best is to create a private facebook account (with our real friends) and a professional facebook account (for your coworkers etc). It's better to separate private life and professional life
The development of social media made a whole world a global village. Without social media, we don't know about what take happen out of country. A citizen of the world can share their experience, culture, knowledge, political issues and entertainment through the social network services. Although it has disadvanges by spreading a vicious rumor or someting bad, still social media help connecting each other.
The development of social media made a whole world a global village. Without social media, we don't know about what take happen out of country. A citizen of the world can share their experience, culture, knowledge, political issues and entertainment through the social network services. Although it has disadvanges by spreading a vicious rumor or someting bad, still social media help connecting each other.
In my opinion, social media is just part of our everyday life, we can't fight against that. It is our future, so i believe that it is important to be able to manage such tools, in order to be competitive on the web. The purpose of it is to enhance yourself, and sell yourself.
It is also something interesting to know because it is a valuable skill, that one day or another you might night to acheive an aim.
I choose Social Media Marketing because I want to start my career in the business field. And I'm also interested in media and public relations. Plus, I have strong confidence about learning well in this class for the reason that I'm good at building social network through Facebook, blog, and etc.
In order to apply my interest into real marketing, I need to handle more practical marketing skills. I hope I can manage those skills not only to share funny stories and pictures with my friends but also to do business through those social medias.
Here is the link of my view of marketing myself.
http://naomizhang.blogspot.com/2011/10/my-points-toward-marketing-myself.html
To begin with, i would like to introduce a new idea called "we the media".That means we are also a part of media who create and spread information like TV and newspaper.Today we have Facebook and Microblog,which makes us easy to be a reporter to tell something new and interesting to our friends.So i consider that social media is not only those media organizations but also everyone who share information in some ways.
Internet is the most popular way for today's people to join into social life.In terms of this,social networks become very significant to the marketing mix.In my country,I have been working for a skincare and makeup company for several weeks.We use some social networks to advertise our products and internal culture and spirit.This is because social networks have a great number of users,and it is very close to the consumers.The company even can receive the voice of consumers directly and immediately.
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