Hello Class
Hopefully everyone has been enjoying getting to explore all of the various social media tools we have covered so far. Today, we will be discussing how we can measure the effectiveness of these tools and hopefully determine if our efforts to utilize them, is actually paying off.
If you find yourself thinking, "oh no, that doesn't sound very fun..." you are not alone. There are many surveys and reports out there that suggest that more than 80% of businesses using these tools do not have precise return on investment (ROI) metrics in place.
I will be covering this in detail today, in the meantime take a look at this article
http://mashable.com/2009/10/27/social-media-roi/
What do you think?
Wednesday, October 26, 2011
Wednesday, October 19, 2011
Spreading the Knowledge
Hello Gang
I'm looking forward to another great class with you this week. We will be focusing on "knowledge-sharing" and collaboration through social media. One growing trend that you may be aware of are "Wikis". Wikis facilitate collaboration and working together.
Check out this nice article on a few "free" wiki platforms that you might consider using.
http://www.cio.com/article/445813/Four_Free_Wikis_Worth_Trying_Out_
We will cover these and several other tools including how to leverage group discounts, music streaming and "meet ups".
See you soon!
Dr. G
I'm looking forward to another great class with you this week. We will be focusing on "knowledge-sharing" and collaboration through social media. One growing trend that you may be aware of are "Wikis". Wikis facilitate collaboration and working together.
Check out this nice article on a few "free" wiki platforms that you might consider using.
http://www.cio.com/article/445813/Four_Free_Wikis_Worth_Trying_Out_
We will cover these and several other tools including how to leverage group discounts, music streaming and "meet ups".
See you soon!
Dr. G
Thursday, October 13, 2011
A sneak peek ahead
Hello Class
In the coming weeks I will spend some time briefly introducing you to a list of "cool" social media tools. These are tools that you will NOT be required to join but that I want to make you aware of. While not everything is for everyone, I'm sure that there is something for everyone...
One of these tools that I will touch on is Pinterest, the best way I can describe it is that it is a "virtual" bulletin board. I personally love bulletin boards so I'm looking forward to making the switch to a "virtual" board which surely will help reduce my cluttered "real-life" bulletin board. I recognize that this may not be of interest to everyone, and that is ok too!
For my creative/design/visual students who might want to check it out, here is the link for you to - Request an Invite http://t.co/7S051aFQ
This was a fairly new start-up and previously a beta but it is now quickly growing. If you fill out the request for invitation in the link I provided, you should get a reply back within 24 hours or so. Personally, I'm trying something new with Pinterest so I will show you how I use it in class. In the meantime, I hope that it might help inspire some of you!
If anyone doesn't get their invitation activated within a timely manner, send me an email and I will personally invite you right away.
Thanks
Dr. G
In the coming weeks I will spend some time briefly introducing you to a list of "cool" social media tools. These are tools that you will NOT be required to join but that I want to make you aware of. While not everything is for everyone, I'm sure that there is something for everyone...
One of these tools that I will touch on is Pinterest, the best way I can describe it is that it is a "virtual" bulletin board. I personally love bulletin boards so I'm looking forward to making the switch to a "virtual" board which surely will help reduce my cluttered "real-life" bulletin board. I recognize that this may not be of interest to everyone, and that is ok too!
For my creative/design/visual students who might want to check it out, here is the link for you to - Request an Invite http://t.co/7S051aFQ
This was a fairly new start-up and previously a beta but it is now quickly growing. If you fill out the request for invitation in the link I provided, you should get a reply back within 24 hours or so. Personally, I'm trying something new with Pinterest so I will show you how I use it in class. In the meantime, I hope that it might help inspire some of you!
If anyone doesn't get their invitation activated within a timely manner, send me an email and I will personally invite you right away.
Thanks
Dr. G
Wednesday, October 12, 2011
Implementing Video into Blogs- VLOG
Hello class
I hope that everyone has had a great week. I'm excited for our class today, as I warned you... we will be discussing media tools especially the use of videos. In preparation, for you making your own video introduction this week, I want to introduce you to another helpful website that can provide a lot of information on social media topics, especially pertaining to blogs.
Please read this brief article that outlines the pros and cons of incorporating video into your blog.
http://www.dailyblogtips.com/the-pros-and-cons-of-using-video-in-your-site-or-blog/
We'll talk a lot more in detail today in class... see you soon!
Dr. G
I hope that everyone has had a great week. I'm excited for our class today, as I warned you... we will be discussing media tools especially the use of videos. In preparation, for you making your own video introduction this week, I want to introduce you to another helpful website that can provide a lot of information on social media topics, especially pertaining to blogs.
Please read this brief article that outlines the pros and cons of incorporating video into your blog.
http://www.dailyblogtips.com/the-pros-and-cons-of-using-video-in-your-site-or-blog/
We'll talk a lot more in detail today in class... see you soon!
Dr. G
Friday, October 7, 2011
Twitter for Micro-blogging
Hello gang
Happy Friday! Hopefully by now you have all opened a Twitter account and you've had an opportunity to explore this unique tool which we also refer to as micro-blogging. In my experience, it seems that people either love or hate Twitter. It is a unique tool that may not feel entirely intuitive. On a personal note, I believe that this tool is only as helpful as our ability to select relevant organizations and/or people to follow. Being completely utilitarian, I prefer to follow those organizations that will provide me relevant and useful information. Since I am very busy, I don't have too much time for celebrity updates and the like. Think about what is the information that is useful to you and what organizations you are very loyal to. Being selective about who you choose to follow will help you to make the most of this tool, especially as you begin to get familiar with it.
Well, as hopefully you’ve noticed I have been trying to familiarize you with some useful blogs. Here is another one with a nice article on Twitter. Please read the following:
http://blog.hubspot.com/blog/tabid/6307/bid/4034/How-to-Use-Twitter-for-Marketing-PR.aspx
Notice the amount of comments after the article… I encourage you to join the conversation!
Lastly, I want to remind you that you don’t have to follow all of your classmates on Twitter. But please DO follow me! My Twitter name is UCRXSocialMedia my link is
http://twitter.com/#!/UCRXSocialMedia
Have a great weekend!
Dr. G
Happy Friday! Hopefully by now you have all opened a Twitter account and you've had an opportunity to explore this unique tool which we also refer to as micro-blogging. In my experience, it seems that people either love or hate Twitter. It is a unique tool that may not feel entirely intuitive. On a personal note, I believe that this tool is only as helpful as our ability to select relevant organizations and/or people to follow. Being completely utilitarian, I prefer to follow those organizations that will provide me relevant and useful information. Since I am very busy, I don't have too much time for celebrity updates and the like. Think about what is the information that is useful to you and what organizations you are very loyal to. Being selective about who you choose to follow will help you to make the most of this tool, especially as you begin to get familiar with it.
Well, as hopefully you’ve noticed I have been trying to familiarize you with some useful blogs. Here is another one with a nice article on Twitter. Please read the following:
http://blog.hubspot.com/blog/tabid/6307/bid/4034/How-to-Use-Twitter-for-Marketing-PR.aspx
Notice the amount of comments after the article… I encourage you to join the conversation!
Lastly, I want to remind you that you don’t have to follow all of your classmates on Twitter. But please DO follow me! My Twitter name is UCRXSocialMedia my link is
http://twitter.com/#!/UCRXSocialMedia
Have a great weekend!
Dr. G
Wednesday, October 5, 2011
Are we having fun yet?
Hello gang!
I hope everyone has been doing well on this being the "first rain of the season"!
So are we having fun yet? I see some great feedback on your experiences joining a community and participating in the discussion. It sounds like some of you found interesting communities that related well to your interests. Did anyone find TOO MUCH information? Did anyone find that they accidently spent hours browsing the internet? Personally, I think that there is so much wonderful information out there. By enlarge there is a lot of interesting people that are willing to share their insights and experiences with us so that we can learn from each other.
However, it can also take up a lot of time! Some of you may be asking yourselves, "how do we manage all of this and how the heck can we find the stuff that we came across and really liked and now it seems to have disappeared?!" That will be the focus of our discussion today. Mainly, I will be focusing on RSS feeds. What is an RSS feed you ask? Well, please read a little bit about it here:
http://www.problogger.net/what-is-rss/
If you are still not clear, don't worry we'll be talking more about this in class today.
The other tool we will be exploring is social bookmarking. Again for a little preview of what that is about, check out this great blog post:
http://www.socialmediaexaminer.com/how-to-use-delicious-social-bookmarking/
Oh my, isn't this so much fun!
See you soon!
Dr. G
PS. By the way, who figured out how to link your blog with your FB page so that everytime you post on your blog it will automatically make a post on FB? There are a couple of ways to do this in the meantime save these links and we will talk about today as well.
BLOG
I hope everyone has been doing well on this being the "first rain of the season"!
So are we having fun yet? I see some great feedback on your experiences joining a community and participating in the discussion. It sounds like some of you found interesting communities that related well to your interests. Did anyone find TOO MUCH information? Did anyone find that they accidently spent hours browsing the internet? Personally, I think that there is so much wonderful information out there. By enlarge there is a lot of interesting people that are willing to share their insights and experiences with us so that we can learn from each other.
However, it can also take up a lot of time! Some of you may be asking yourselves, "how do we manage all of this and how the heck can we find the stuff that we came across and really liked and now it seems to have disappeared?!" That will be the focus of our discussion today. Mainly, I will be focusing on RSS feeds. What is an RSS feed you ask? Well, please read a little bit about it here:
http://www.problogger.net/what-is-rss/
If you are still not clear, don't worry we'll be talking more about this in class today.
The other tool we will be exploring is social bookmarking. Again for a little preview of what that is about, check out this great blog post:
http://www.socialmediaexaminer.com/how-to-use-delicious-social-bookmarking/
Oh my, isn't this so much fun!
See you soon!
Dr. G
PS. By the way, who figured out how to link your blog with your FB page so that everytime you post on your blog it will automatically make a post on FB? There are a couple of ways to do this in the meantime save these links and we will talk about today as well.
BLOG
Twitter
Sunday, October 2, 2011
Online Communities
Hello Gang
Well, hopefully you have noticed this week, that online communities are everywhere. The internet and social media have made the world a much smaller place. As consumers and citizens we "have a voice" and we are no longer just passive observers. Oh yeah, just one little thing, as more people "use their voice" it can get rather loud!
So, what communities did you observe? Was it a positive experience or did you feel over whelmed by the amount of input? For those of you struggling to "find a home", hang in there. I'm sure that as you delve into the world of social media you will naturally come across interesting forums that you never realized where there. For now, if you haven't found something try checking out eHow.com, you should surely be able to find an article of interest. Once you find an article view comments and join the conversation! Now days, just about every article provides you the opportunity to respond. So if you like to follow the news, perhaps Yahoo News or MSN is a better option for you.
The opportunity to communicate is all around us. Just be sure to follow good netiquette. You should be respectful at all times, even to those who are not. Be sure that you are showcasing your insights and that your input is well written, easy to read and clear. For more on netiquette check out the short article http://www.ehow.com/about_4609432_why-do-people-use-netiquette.html
Looking forward to hearing your feedback!
Dr. G
Well, hopefully you have noticed this week, that online communities are everywhere. The internet and social media have made the world a much smaller place. As consumers and citizens we "have a voice" and we are no longer just passive observers. Oh yeah, just one little thing, as more people "use their voice" it can get rather loud!
So, what communities did you observe? Was it a positive experience or did you feel over whelmed by the amount of input? For those of you struggling to "find a home", hang in there. I'm sure that as you delve into the world of social media you will naturally come across interesting forums that you never realized where there. For now, if you haven't found something try checking out eHow.com, you should surely be able to find an article of interest. Once you find an article view comments and join the conversation! Now days, just about every article provides you the opportunity to respond. So if you like to follow the news, perhaps Yahoo News or MSN is a better option for you.
The opportunity to communicate is all around us. Just be sure to follow good netiquette. You should be respectful at all times, even to those who are not. Be sure that you are showcasing your insights and that your input is well written, easy to read and clear. For more on netiquette check out the short article http://www.ehow.com/about_4609432_why-do-people-use-netiquette.html
Looking forward to hearing your feedback!
Dr. G
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